Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi.
By: Bruhn, Manfred
.
Contributor(s): Georgi, Dominck.
Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Description: xxvi, 478 p. : ill. ; 25 cm.ISBN: 0273681575 (pbk.); 9780273681571 (pbk.).Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- Management | Business logistics -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3 |
658.8 BRU (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014261 |
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| 658.8 BRO Marketing : | 658.8 BRO Marketing : | 658.8 BRU Services marketing : | 658.8 BRU Services marketing : | 658.8 BRU Services marketing : | 658.8 BUR Marketing / | 658.8 BUR Marketing / |
Includes bibliographical references (p. 449-466) and index.