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Principles and practice of marketing / David Jobber.

By: Jobber, David, 1947-.
Publisher: New York : McGraw-Hill Higher Education, [2004]Copyright date: ©2004Edition: Fourth edition.Description: xxxiv, 942 pages : colour illustrations, colour map, colour portraits ; 27 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 007710708X (paperback).Subject(s): Marketing | Marketing -- Europe -- Case studiesDDC classification: 658.8
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3

658.8 JOB (Browse shelf) 1 Available SLASx,05000,03,GR 5000017200
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 4

658.8 JOB (Browse shelf) 1 Available TBSxx,34003,03,CL 5000014195
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 4

658.8 JOB (Browse shelf) 1 Available TBSxx,34003,03,CL 5000097017

Previous ed.: London: McGraw-Hill, 2001.

Includes bibliographic references [pages 883-903] and index.

British Degree Programme : UMKC7Q-2

American Degree Programme