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Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill.

By: Fill, Chris.
Contributor(s): Fill, Karen | Fill, Chris. Marketing communications.
Publisher: Harlow, England ; New York : Financial Times Prentice Hall, c2005Edition: 4th ed.Description: xix, 380 p. : ill. ; 25 cm.ISBN: 0273682792 (pbk.).Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.804
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 2

658.804 FIL (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000000764

Rev. ed. of: Marketing communications. 3rd ed. 2002.

Includes bibliographical references and indexes.