Destination marketing organisations / by Steven Pike.
By: Pike, Steven
.
Series: Advances in tourism research series. Publisher: Oxford, UK : Elsevier, c2004Description: 240 p. ; 25 cm.ISBN: 0080443060 (hbk.).Subject(s): Place marketing | Tourism -- MarketingDDC classification: 338.47910688
Contents:
1. Introduction to destination marketing organisations - 2. The rationale for destination marketing organisations - 3. DMO roles and structure - 4. Destination branding - 5. Destination image - 6. Destination positioning - 7. Destination marketing - 8. DMOs, disasters and crises - 9. Performance measures - Acknowledgments - Glossary - References - Appendix 1. Position discription New Zealand tourism board member - Appendix 2. NTO slogans in 2003 - Author index - Subject index.
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| 338.47910688 MID Marketing in travel and tourism / | 338.47910688 MID 2009 Marketing in travel and tourism / | 338.47910688 PIK Destination marketing : an integrated marketing communication approach / | 338.47910688 PIK Destination marketing organisations / | 338.47910688 PIK 2008 Destination marketing : an integrated marketing communication approach / | 338.47910688 RIC Marketing Australian travel and tourism : | 338.47910688 TOU Tourism distribution channels : |
1. Introduction to destination marketing organisations - 2. The rationale for destination marketing organisations - 3. DMO roles and structure - 4. Destination branding - 5. Destination image - 6. Destination positioning - 7. Destination marketing - 8. DMOs, disasters and crises - 9. Performance measures - Acknowledgments - Glossary - References - Appendix 1. Position discription New Zealand tourism board member - Appendix 2. NTO slogans in 2003 - Author index - Subject index.