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The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Mosley.

By: Barrow, Simon.
Contributor(s): Mosley, Richard.
Publisher: West Sussex, England : John Wiley, 2005Description: xviii, 214 p. : ill. ; 24 cm.ISBN: 0470012730 (hbk.).Subject(s): Product managementDDC classification: 658.314
Contents:
Part 1: The rationale for change - 1. Birth of an idea - 2. The changing needs and aspirations of employees - 3. Investors awaken - 4. The people management challenge - 5. The role of leadership -- Part II: The 'How to' guide: 6. Brand fundamentals - 7. The business case - 8. Employer brand insight - 9. Employer brand positioning - 10. Employer brand communication - 11. Employer brand management - 12. The durabillity of the employer brand concept -- Part III: Appendices - References - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 25 , Side 1, TierNo 4, BayNo 4

 658.314 BAR (Browse shelf) 1 Available SOMAC,37000,03,GR 5000034944

Includes bibliographical references (p. [201]-205) and index.

Part 1: The rationale for change - 1. Birth of an idea - 2. The changing needs and aspirations of employees - 3. Investors awaken - 4. The people management challenge - 5. The role of leadership -- Part II: The 'How to' guide: 6. Brand fundamentals - 7. The business case - 8. Employer brand insight - 9. Employer brand positioning - 10. Employer brand communication - 11. Employer brand management - 12. The durabillity of the employer brand concept -- Part III: Appendices - References - Index.