Asia's star brands / Paul Temporal.
Publication details: Singapore : John Wiley & Sons (Asia), 2006.Description: xvi, 301 p. : ill. ; 23 cmISBN:- 0470821566 (pbk.)
- 658.827095 TEM
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.827095 TEM (Browse shelf(Opens below)) | 1 | Available | SHTEx,60001,02,GR | 5000030525 |
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| 658.827095 ROL Asian brand strategy : | 658.827095 ROL Asian brand strategy : | 658.827095 ROL Asian brand strategy : | 658.827095 TEM Asia's star brands / | 658.827095 TEM Asia's star brands / | 658.827095 TEM Branding in Asia : | 658.827095 TEM Branding in Asia : |
Includes index.
1. Brand as corporate strategy - 2. First mover advantage - 3. Brand renewal - 4. Brand naming and identity - 5. Challenger brands - 6. Brand positioning - 7. Emotional branding - 8. Service brands - 9. Branding a commodity - 10. Caring conglomerates: Giant brands with Kind Hearts - 11. Strategic alliances, partnerships, mergers and acquisitions - 12. Destination brands - 13. Brand management - 14. Holistic branding: Total organizational change - Conclusiions - Index