Leisure marketing : a global perspective / Susan Horner, John Swarbrooke.
By: Horner, Susan
.
Contributor(s): Swarbrooke, John.
Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2005Description: xi, 412 p. : ill. ; 25 cm.ISBN: 075065550X (pbk.).Subject(s): Leisure industry -- MarketingDDC classification: 338.47910688
Partial contents:
1. Introduction -- 2. The international dimension - 3. The marketing mix and leisure - 4. The marketing planning in leisure - 5. Marketing in the different sectors of the leisure industry - 6. Topical issues in leisure marketing - 7. The wider context - 8. Conclusions - 9. Case studies.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 7 |
338.47910688 HOR (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000030205 | |
| Graduate Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 7 |
338.47910688 HOR (Browse shelf) | 1 | Available | SHTEx,35050,03,GR | 5000046701 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 338.47910688 GUA Gay and lesbian tourism : | 338.47910688 HOL Marketing for tourism / | 338.47910688 HOR Leisure marketing : | 338.47910688 HOR Leisure marketing : | 338.47910688 HOS 2013 Hospitality and restaurant marketing. | 338.47910688 HUD 2008 Tourism and hospitality marketing : | 338.47910688 MAR The marketing of tourism products : |
1. Introduction -- 2. The international dimension - 3. The marketing mix and leisure - 4. The marketing planning in leisure - 5. Marketing in the different sectors of the leisure industry - 6. Topical issues in leisure marketing - 7. The wider context - 8. Conclusions - 9. Case studies.