Hospitality marketing / edited by Amrik Singh Sudan.
Contributor(s): Sudan, Amrik Singh
.
Publisher: New Delhi : Anmol Publications, 2002Edition: 1st ed.Description: vii, 349 p. ; 22 cm.ISBN: 8126110686.Subject(s): Hospitality industry -- Marketing | Hospitality industry -- Management | Hospitality industryDDC classification: 647.940688
Contents:
1. Introduction -- 2. Marketing information systems -- 3. Marketing mix variables -- 4. Marketing analysis - 5. Marketing management -- 6. Marketing research -- 7. Hotel strategies.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 647.940688 HOD (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 1000807964 |
1. Introduction -- 2. Marketing information systems -- 3. Marketing mix variables -- 4. Marketing analysis - 5. Marketing management -- 6. Marketing research -- 7. Hotel strategies.