Why ads work [videorecording] : the power of self-deception / Learning Seed ; script, Jeffrey Schrank.
Contributor(s): Schrank, Jeffrey
| Learning Seed Company.
Publisher: Lake Zurich, IL : Learning Seed, c1996Description: 1 videodisc (DVD) (23 min.) : sd., col. ; 4 3/4 in. + 1 study guide (11 p.).ISBN: 0917159462.Other title: Power of self-deception.Subject(s): Advertising -- Technique | Consumer education | Marketing -- Psychological aspectsDDC classification: 659.1 Summary: Discusses how words persuade consumers to believe the claims made in ads. "Ads rarely lie, they merely allow plenty of room for self-deception" because viewers hear what they want to hear in the ads.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Media Resources | Taylor's Library-TU | 659.1 WHY (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 1001004834 |
Discusses how words persuade consumers to believe the claims made in ads. "Ads rarely lie, they merely allow plenty of room for self-deception" because viewers hear what they want to hear in the ads.