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International marketing : an Asia-Pacific perspective / Richard Fletcher and Linden Brown.

By: Fletcher, Richard, 1940-.
Contributor(s): Brown, Linden.
Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2005Edition: 3rd ed.Description: xxvi, 832 p. : ill., maps, ; 26 cm.ISBN: 0733970036 (pbk.).Subject(s): Export marketing -- Asia | Export marketing -- Pacific AreaDDC classification: 658.84
Contents:
Introduction - Chapter 1: The rationale for international marketing -- Part A: Environmental analysis of itnernational markets: Chapter 2: Appreciating the International economic and financial environment - Chapter 3: Catering for the cultural and social environment of international business - Chapter 4: Avoiding the pitfalls of the international political and legal environment - Chapter 5: The technology environment and contemporary environmental variables -- Part B: International marketing planning process: Chapter 6: Researching international markets - Chapter 7: International market selections - Chapter 8: Planning for international marketing -- Part C: International marketing strategy: Chapter 9: Gaining competitive advantage - Chapter 10: International strategies - Chapter 11: Globalisation - Chapter 12: Relationships, networks and strategic alliances -- Part D: International marketing implementation: Chapter 13: Modifying products for overseas markets - Chapter 14: Marketing services overseas - Chapter 15: Promotion in International marketing - Chapter 16: International pricing for profit - Chapter 17: Effective distribution overseas -- Part E: Contemporary challenges in International marketing: Chapter 18: Incorporating international trade relations into overseas marketing - Chapter 19: Electronic commerce in International marketing - Chapter 20: Winning international projects and coping with countertrade - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 1

 658.84 FLE (Browse shelf) 1 Available SOMAC,37003,03,AD 5000097488
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 1

 658.84 FLE (Browse shelf) 1 Available TBSxx,34007,03,AD 5000019343

Includes bibliographical references and index.

Introduction - Chapter 1: The rationale for international marketing -- Part A: Environmental analysis of itnernational markets: Chapter 2: Appreciating the International economic and financial environment - Chapter 3: Catering for the cultural and social environment of international business - Chapter 4: Avoiding the pitfalls of the international political and legal environment - Chapter 5: The technology environment and contemporary environmental variables -- Part B: International marketing planning process: Chapter 6: Researching international markets - Chapter 7: International market selections - Chapter 8: Planning for international marketing -- Part C: International marketing strategy: Chapter 9: Gaining competitive advantage - Chapter 10: International strategies - Chapter 11: Globalisation - Chapter 12: Relationships, networks and strategic alliances -- Part D: International marketing implementation: Chapter 13: Modifying products for overseas markets - Chapter 14: Marketing services overseas - Chapter 15: Promotion in International marketing - Chapter 16: International pricing for profit - Chapter 17: Effective distribution overseas -- Part E: Contemporary challenges in International marketing: Chapter 18: Incorporating international trade relations into overseas marketing - Chapter 19: Electronic commerce in International marketing - Chapter 20: Winning international projects and coping with countertrade - Index.