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Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Contributor(s): Eastman, Susan Tyler | Ferguson, Douglas A | Klein, Robert A, 1928-.
Publisher: Burlington, Mass. : Elsevier/Focal Press, c2006Edition: 5th ed.Description: xiv, 335 p. : ill. ; 23 cm.ISBN: 0240807626 (pbk.); 9780240807621.Uniform titles: Promotion and marketing for broadcasting, cable, and the web. Subject(s): Television broadcasting -- Marketing | Radio broadcasting -- Marketing | Cable television -- MarketingDDC classification: 384.550688
Contents:
1. Promoting the media: scope and goals - 2. Marketing radio - 3. Local television promotion: news, syndication and sales - 4. Management, reserach and budgeting in promotion - 5. Designing on-air, print and online promotion - 6. Network television promotion - 7. Cable marketing and promotion - 8. New media promotion - 9. Promotion in public television and radio - 10. Global promotion and marketing of televisiion - Glossary -Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 3

 384.550688 MED (Browse shelf) 1 Available SOMAC,37002,02,GR 5000031206

Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.

Includes bibliographical references (p. 321-323) and index.

1. Promoting the media: scope and goals - 2. Marketing radio - 3. Local television promotion: news, syndication and sales - 4. Management, reserach and budgeting in promotion - 5. Designing on-air, print and online promotion - 6. Network television promotion - 7. Cable marketing and promotion - 8. New media promotion - 9. Promotion in public television and radio - 10. Global promotion and marketing of televisiion - Glossary -Index.