Public relations : the profession and the practice / Dan Lattimore ... [et al.].
Contributor(s): Lattimore, Dan
| Baskin, Otis W.
Publisher: Boston, Mass. : McGraw-Hill, c2007Edition: 2nd ed.Description: xxiv, 387 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.) + 1 DVD-ROM (4 3/4 in.).ISBN: 0073289736 (pbk.); 007329344X (DVD-ROM); 9780073293448 (DVD-ROM); 9780073289731 (pbk.).Subject(s): Public relations | Public relations -- United StatesDDC classification: 659.2 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 3, BayNo 3 |
659.2 PUB (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019105 | |
| Main Collection | Taylor's Library-TU | 659.2 PUB (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000006245 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 659.2 PUB (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 1001005406 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 3, BayNo 3 |
659.2 PUB (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000097715 |
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Rev. ed. of : Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore. 4th ed. c1997.
Part One: The profession 1-1. The nature of public relations - 2. The history of public relations - 3. A theoretical basis for public relations - 4. Law and ethics -- Part Two: The process - 5. Research : Understanding public opinion - 6. Strategic planning for public relations effectiveness - 7. Action and communication - 8. Evaluating public relations effectivess -- Part Three: The publics - 9. Media relations - 10. Employee communication - 11. Community relations - 12. Consumer relations and marketing - 13. Investor relations -- Part four: The practice - 14. Public affairs: Relations with government - 15. Public relations in nonprofit organizations - 16. Corporate public relations - 17. Technological, global and organizational issues in public relations.