The idea of political marketing [electronic resource] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
Contributor(s): O'Shaughnessy, Nicholas J
| Henneberg, Stephan C. M | ebrary, Inc.
Series: Praeger series in political communication: Publisher: Westport, Conn. : Praeger, 2002Description: xx, 258 p. : ill. ; 25 cm.Subject(s): Campaign management | Marketing -- Political aspectsGenre/Form: Electronic books. DDC classification: 324.7 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 324.7 (Browse shelf) | Available |
Includes bibliographical references (p. [221]-241) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.