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Marketing the bard [electronic resource] : Shakespeare in performance and print, 1660-1740 / Don-John Dugas.

By: Dugas, Don-John, 1967-.
Contributor(s): ebrary, Inc.
Publisher: Columbia : University of Missouri Press, c2006Description: xiv, 271 p. : ill. ; 25 cm.Subject(s): Shakespeare, William, 1564-1616 -- Appreciation -- England | Shakespeare, William, 1564-1616 -- Bibliography | Shakespeare, William, 1564-1616 -- Stage history -- 1625-1800 | Shakespeare, William, 1564-1616 -- Adaptations -- History and criticism | J. and R. Tonson | Drama -- Publishing -- England -- History -- 17th century | Drama -- Publishing -- England -- History -- 18th centuryGenre/Form: Electronic books. DDC classification: 822.3/3 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Shakespeare as performance commodity, 1660-1705 -- Shakespeare as textual commodity, 1660-1708 -- Repackaging Shakespeare : the edition of 1709 -- The impact of print on Shakespeare's popularity, 1718-1740.
Summary: "Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
Item type Current location Call number Status Date due Barcode
822.3/3 (Browse shelf) Available

Includes bibliographical references (p. 239-252) and index.

Shakespeare as performance commodity, 1660-1705 -- Shakespeare as textual commodity, 1660-1708 -- Repackaging Shakespeare : the edition of 1709 -- The impact of print on Shakespeare's popularity, 1718-1740.

"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.

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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.