Conducting online surveys / Valerie M. Sue, Lois A. Ritter.
By: Sue, Valerie M.
Contributor(s): Ritter, Lois A.Publisher: Thousand Oaks : SAGE, c2007Description: xii, 194 p. : ill. ; 23 cm.ISBN: 9781412937542 (pbk. : alk. paper); 9781412937535 (cloth : alk. paper).Subject(s): Social surveys -- Methodology | Internet questionnairesDDC classification: 301.028
|Item type||Current location||Call number||Copy number||Status||Notes||Date due||Barcode|
|Main Collection||Taylor's Library-TU||301.028 SUE (Browse shelf)||1||Available||SHTEx,70004,04,GR||5000047154|
Browsing Taylor's Library-TU Shelves Close shelf browser
|301.01 THI Thinking anthropologically :||301.01 THO Emile Durkheim /||301.023 STE Careers in sociology /||301.028 SUE Conducting online surveys /||301.0285 STA Doing sociology :||301.0285 STA Doing sociology :||301.0285 STA Doing sociology :|
Includes bibliographical references and index.
Acknowledgments - Introduction - What is a survey? - Why is a book specific to online survey research needed? - When should an online survey be used? - Online survey studies - Summary - Planning the online survey - E-mail surveys - Internet/Intranet (Web page) surveys - What to consider when buying survey software and selecting a Web survey host - Survey objectives - Survey timelines - Survey research ethics - Summary - Sampling - Populations and samples - Sampling techniques for Internet surveys - Sources of error in online surveys - Summary - Writing survey questions - General considerations - Validity of measurement - Respondent-centered threats to validity - Question format and wording - Level of measurement - Demographic questions - Pretesting - Summary - Designing and developing the survey instrument - Questionnaire design - Making your survey accessible to everyone - Ensuring that participants respond only once - Summary - Conducting the survey - Methods of recruitment - Increasing the response rate - Thank-you notes - Summary - Processing and analyzing the survey data - Planning for data analysis - Tracking the surveys - Creating a codebook for e-mail surveys - Data cleaning - Data transformation - Descriptive statistics - Inferential statistics - Summary - Reporting the survey results - Preliminary considerations - Format of a survey report - Oral presentations - Poster session presentations - Visual aids - Matching survey results to type of display - Distributing results using a Web-based survey development tool - Summary - Concluding comments - Opportunities and challenges in online survey research - Benefits of online surveys - The future of online survey research - Appendix A: Resource guide - Appendix B: Probability sampling review for closed populations - Appendix C: Basic demographic questionnaire - Appendix D: Sample e-mail invitation - Appendix E: Sample snail mail invitation - Appendix F: Review of basic summary statistics - Appendix G: Sample of SurveyMonkey's basic results report - Glossary - References - Index - About the authors.