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The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller.

By: Seitel, Fraser P.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 10th ed.Description: xxix, 442 p. : ill. (chiefly col.), col. map ; 26 cm.ISBN: 0132304511 (pbk.); 9780132304511 (pbk.).Subject(s): Public relations -- United StatesDDC classification: 659.2
Contents:
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 3

 659.2 SEI (Browse shelf) 1 Available SOMAC,09030,03,RA 5000030536
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 3

 659.2 SEI (Browse shelf) 1 Available TBSxx,34004,03,GR 5000019423
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 3

 659.2 SEI (Browse shelf) 1 Available TBSxx,34007,03,GR 5000007166
Main Collection Taylor's Library-TU
659.2 SEI (Browse shelf) 1 Available UNISA, 240437 5000006257

Includes bibliographical references and index.

What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.

Australian Degree Programme (UNISA) : COMM1055