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Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.

By: Kumar, V, 1957-.
Publisher: Upper Saddle River, New Jersey : Wharton School Publishing, [2008]Copyright date: ©2008Description: xx, 296 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780132352215 (hardback).Subject(s): Customer relations -- Management | ProfitDDC classification: 658.812
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Reserve Collection Taylor's Library-TU
658.812 KUM 2008 (Browse shelf) 1 Available SHTEx,70005,03,RM 5000170591

Sales & Customer Relations Management

Main Collection Taylor's Library-TU
658.812 KUM 2008 (Browse shelf) 1 Available SHTEx,70005,03,RM 5000171892

Includes bibliographical references and index.