Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.
By: Kumar, V
.
Publisher: Upper Saddle River, New Jersey : Wharton School Publishing, [2008]Copyright date: ©2008Description: xx, 296 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780132352215 (hardback).Subject(s): Customer relations -- Management | ProfitDDC classification: 658.812
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 658.812 KUM 2008 (Browse shelf) | 1 | Available | SHTEx,70005,03,RM | 5000170591 | ||
| Main Collection | Taylor's Library-TU | 658.812 KUM 2008 (Browse shelf) | 1 | Available | SHTEx,70005,03,RM | 5000171892 |
Includes bibliographical references and index.