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Record label marketing [electronic resource] / Thomas W. Hutchison, Amy Macy, Paul Allen.

By: Hutchison, Thomas W. (Thomas William).
Contributor(s): Macy, Amy | Allen, Paul | ebrary, Inc.
Publisher: Burlington, MA : Focal Press, c2006Description: xvi, 410 p. : ill. (some col.), maps, facsims. ; 25 cm.Subject(s): Music tradeGenre/Form: Electronic books. DDC classification: 780.68/8 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
780.68/8 (Browse shelf) e-book SOMAC,09030,03,CL,PPT

Includes bibliographical references and index.

Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.