What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
By: Jones, John Phillip
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Contributor(s): Slater, Jan | ebrary, Inc.
Publisher: Armonk, N.Y. : M.E. Sharpe, c2003Edition: 2nd ed.Description: xxiii, 308 p. : ill. ; 24 cm.Subject(s): Advertising | Brand name productsGenre/Form: Electronic books. DDC classification: 658.8/343 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/343 (Browse shelf) | Available |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.