Copywriting for the electronic media : a practical guide / Milan D. Meeske.
By: Meeske, Milan D.
Publisher: Boston, MA : Wadsworth Cengage Learning, [2009]Copyright date: ©2009Edition: Sixth edition.Description: xv, 312 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780495411178 (paperback).Subject(s): Broadcast advertising | Advertising copyDDC classification: 659.14Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28, Side 1, TierNo 3, BayNo 1 |
659.14 MEE 2009 (Browse shelf) | 1 | Available | SOMAC,09050,03,RA | 5000170273 |
Includes bibliographical references (pages 303-304) and index.