Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.
By: Earls, Mark [author.]
.
Publisher: Chichester, West Sussex : John Wiley & Sons Ltd, 2009Edition: Updated and revised edition.Description: xxiii, 399 pages : illustrations ; 21 cm.ISBN: 9780470744598.Other title: How to change mass behaviour by harnessing our true nature.Subject(s): Communication in marketing | Consumer behavior | Social interaction | Social influenceDDC classification: 658.8343
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8343 EAR 2009 (Browse shelf) | 1 | Available | TDSxx,29007,03,RM | 5000168315 |
Includes bibliographical references and index.