Market-based management : strategies for growing customer value and profitability / Roger J. Best.
By: Best, Roger J
.
Publisher: Upper Saddle River, New Jersey : Pearson Education, Inc., [2013]Copyright date: ©2013Edition: Sixth edition; International edition.Description: 576 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780132848169 (paperback); 0132848163 (paperback).Subject(s): Marketing -- Management | Marketing | Sales force managementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2 |
658.8 BES 2013 (Browse shelf) | Complimentary from: Florence Yong Fui Ling, 5 August 2016 | 1 | Available | TBSxx,34003,03,RM|TBSxx,08010,03,GR|TBSxx,34007,03,RM | 5000163250 |
Includes bibliographical references and index.