Contemporary marketing / David L. Kurtz.
By: Kurtz, David L
.
Publisher: Boston, MA : Cengage Learning, [2016]Copyright date: ©2016Edition: 17e [edition].Description: xxvi, 652 pages, 90 various numbered of pages : colour illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781305075368 (hardback).Subject(s): Marketing | Target marketing | Marketing channels | Market segmentation | Industrial marketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 KUR 2016 (Browse shelf) | 1 | Available | TCIxx,30003,03,RA | 5000171735 |
Includes bibliographical references and indexes.