Contemplating corporate marketing, identity and communication / edited by Klement Podnar and John M.T. Balmer.
Contributor(s): Podnar, Klement
| Balmer, John M. T.
Publisher: London ; New York : Routledge, c2010Description: xi, 163 p. ; 24 cm.ISBN: 9780415577434 (hbk.).Subject(s): Corporate culture -- Congresses | Corporate image -- Congresses | Communication in organizations -- Congresses | Marketing -- Management -- Congresses | Branding -- CongressesDDC classification: 658.045
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 658.045 CON 2010 (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000112702 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.