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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933- [author.].
Publisher: Thoudand Oaks, California : SAGE Publications, Inc., [2016]Copyright date: ©2016Edition: Fourth edition.Description: xvii, 417 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781483377568.Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification: 302.230721
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Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 3

302.230721 BER 2016 (Browse shelf) 1 Available SOMAC,09030,03,RM|SOMAC,09050,03,RM|SHTEx,70002,03,RA|SOMAC,91604,03,AD|SOMAC,37003,03,AD|SOMAC,91605,03,AD|SOMAC,91602,03,RM 5000169407
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 3

302.230721 BER 2016 (Browse shelf) 1 Available SOMAC,37001,03,RM|SHTEx,70002,03,RA|SOMAC,91604,03,AD|SOMAC,37003,03,AD|SOMAC,91605,03,AD|SOMAC,91602,03,RM| SOMAC,09030,03,RM 5000170727
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 3

302.230721 BER 2016 (Browse shelf) 1 Available SOMAC,37001,03,RM|SHTEx,70002,03,RA|SOMAC,91604,03,AD|SOMAC,37003,03,AD|SOMAC,91605,03,AD|SOMAC,91602,03,RM| SOMAC,09030,03,RM 5000170728
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 3

302.230721 BER 2016 (Browse shelf) 1 Available SHTEx,70002,03,RA|SOCxx,91604,03,AD|SOCxx,37003,03,AD|SOCxx,91605,03,AD|SOCxx,37001,03,RM|SOCxx,91602,03,RM| SOCxx,09030,03,RM 5000170738
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 3

302.230721 BER 2016 (Browse shelf) 1 Available SOMAC,09050,03,RM | SHTEx,70002,03,RA | SOMAC,91604,03,AD | SOMAC,37003,03,AD | SOMAC,91605,03,AD | SOMAC,91602,03,RM | SOMAC,09030,03,RM 5000171383
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 3

302.230721 BER 2016 (Browse shelf) 1 Available SOMAC,09050,03,RM | SHTEx,70002,03,RA | SOMAC,91604,03,AD | SOMAC,37003,03,AD | SOMAC,91605,03,AD | SOMAC,91602,03,RM | SOMAC,09030,03,RM 5000171382

Revised edition of the author's Media and communication research methods, 2014.

Includes bibliographical references (pages 401-408) and indexes.