Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon.
By: Solomon, Michael R
.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, c2003Description: xii, 276 p. : ill. ; 24 cm.Subject(s): Branding (Marketing) | Consumers' preferences | Customer relationsGenre/Form: Electronic books. DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/27 (Browse shelf) | Available |
Includes bibliographical references (p. 251-265) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.