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The marketing plan [electronic resource] : how to prepare and implement it / William M. Luther.

By: Luther, William M.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, 2001Edition: 3rd ed.Description: xviii, 318 p. : ill. ; 23 cm.Subject(s): MarketingGenre/Form: Electronic books. DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Date due Barcode
658.8/02 (Browse shelf) Available

Includes index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.