Latinos, Inc [electronic resource] : the marketing and making of a people / Arlene Dávila.
By: Davila, Arlene M
.
Contributor(s): ebrary, Inc.
Publisher: Berkeley, CA : University of California Press, c2001Description: xv, 287 p. : ill. ; 24 cm.Subject(s): Hispanic American consumers | Market segmentation -- United States | Hispanic Americans -- Ethnic identityGenre/Form: Electronic books. DDC classification: 658.8/34/08968073 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/34/08968073 (Browse shelf) | Available |
Includes bibliographical references (p. 259-280) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.