Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.
Contributor(s): Nwankwo, Sonny
| Gbadamosi, Ayantunji.
Publisher: London ; New York : Routledge, c2011Description: xxi, 457 p. : ill. ; 26 cm.ISBN: 9780415573757 (hbk.); 9780415573764 (pbk.); 9780203838648 (ebk.).Subject(s): Marketing -- Management | Entrepreneurship | Small business -- Management | New business enterprises -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 ENT 2011 (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000115424 |
Includes bibliographical references and index.