Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
By: Czinkota, Michael R
.
Contributor(s): Ronkainen, Ilkka A.
Publisher: Australia : South-Western, Cengage Learning, [2010]Copyright date: ©2010Edition: 9e [edition].Description: xxviii, 693 pages, 24 variously numbered pages : illustrations (some colour) ; 28 cm.Content type: text Media type: umediated Carrier type: volumeISBN: 9781439041376 (paperback : ISE); 1439041377 (paperback : ISE).Subject(s): Export marketingDDC classification: 658.84
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 24 , Side 2, TierNo 5, BayNo 5 |
658.84 CZI 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,GR | 5000104785 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26, Side 2, TierNo 2, BayNo 1 |
658.84 CZI 2010 (Browse shelf) | Complimentary from: Zilla Ahmad, 28 January 2016 | 1 | Available | TBSxx,28000,03,GR | 5000159625 |
Previous edition published as: International marketing.
Includes bibliographical references and indexes.