Essentials of marketing research / William G. Zikmund, Barry J. Babin.
By: Zikmund, William G.
Contributor(s): Babin, Barry J.
Publisher: Australia : South-Western/Cengage Learning, c2010Edition: 4th ed.Description: xix, 436 p. : col. ill. ; 28 cm.ISBN: 9781439080900 (pbk. : Int. ed.); 1439080909 (pbk. : Int. ed.).Subject(s): Marketing researchDDC classification: 658.83Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 5, BayNo 1 |
658.83 ZIK 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,RA | 5000110173 |
Includes bibliographical references and index.