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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

By: Zikmund, William G.
Contributor(s): Babin, Barry J.
Publisher: Australia : South-Western/Cengage Learning, c2010Edition: 4th ed.Description: xix, 436 p. : col. ill. ; 28 cm.ISBN: 9781439080900 (pbk. : Int. ed.); 1439080909 (pbk. : Int. ed.).Subject(s): Marketing researchDDC classification: 658.83
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27, Side 1, TierNo 5, BayNo 1

658.83 ZIK 2010 (Browse shelf) 1 Available TBSxx,28000,03,RA 5000110173

Includes bibliographical references and index.