The Brandmindset / Duane E. Knapp.
By: Knapp, Duane E
.
Publisher: London : McGraw-Hill, c2000Description: xxiii, 277 p. : ill. ; 24 cm.ISBN: 007134795X (hbk.); 9780071347952 (hbk.).Subject(s): Brand name products | Branding (Marketing) | Product managementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 KNA 2000 (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 5000104924 |
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| 658.827 KEL 2013 Strategic brand management : | 658.827 KEL 2013 Strategic brand management : | 658.827 KEL 2013 Strategic brand management : | 658.827 KNA 2000 The Brandmindset / | 658.827 KOR 2010 Brand society : | 658.827 KOR 2010 Brand society : | 658.827 KOT 2010 Ingredient branding : |
Includes bibliographical references (p. 269-271) and index.