Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. and John W. Mullins.
By: Walker, Orville C
.
Contributor(s): Mullins, John W. (John Walker).
Publisher: Boston ; London : McGraw-Hill Higher Education, 2008Edition: 6th edition; International edition.Description: xx, 346 pages. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071263917 (paperback); 0071263918 (paperback).Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.802 WAL (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000009531 | ||
| Main Collection | Taylor's Library-TU | 658.802 WAL (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019812 | ||
| Main Collection | Taylor's Library-TU | 658.802 WAL (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014986 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.802 WAL (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000017267 |
Includes bibliographical references and index.
Australian Degree Programme (UTS) : 24415T