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Foundations of marketing / William M. Pride, O. C. Ferrell.

By: Pride, William M, 1942-.
Contributor(s): Ferrell, O. C.
Publisher: Mason, OH : South-Western, Cengage Learning, c2011Edition: 4th ed.Description: xix, 441 p. : col. ill. ; 28 cm.ISBN: 9781439039441 (pbk.); 1439039445 (pbk.); 9780538756457 (Instructor's ed.); 0538756454 (Instructor's ed.).Subject(s): MarketingDDC classification: 658.8
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 7

658.8 PRI 2011 (Browse shelf) 1 Available TBSxx,44001,02,GR 5000124707

Includes bibliographical references and indexes.