Foundations of marketing / William M. Pride, O. C. Ferrell.
By: Pride, William M.
Contributor(s): Ferrell, O. C.
Publisher: Mason, OH : South-Western, Cengage Learning, c2011Edition: 4th ed.Description: xix, 441 p. : col. ill. ; 28 cm.ISBN: 9781439039441 (pbk.); 1439039445 (pbk.); 9780538756457 (Instructor's ed.); 0538756454 (Instructor's ed.).Subject(s): MarketingDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 7 |
658.8 PRI 2011 (Browse shelf) | 1 | Available | TBSxx,44001,02,GR | 5000124707 |
Includes bibliographical references and indexes.