Brand leadership / David A. Aaker, Erich Joachimsthaler.
By: Aaker, David A. (David Allen)
.
Contributor(s): Joachimsthaler, Erich.
Publisher: [New York] : London : Free Press Business ; Simon & Schuster, 2002, c2000Description: 368p. : ill., facsims. ; 24 cm.ISBN: 074320767X (pbk.); 9780743207676 (pbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 AAK (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000019683 |
Originally published: 2000.
Includes bibliographical references and index.