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Specialty shop retailing : everything you need to know to run your own store / Carol L. Schroeder.

By: Schroeder, Carol L.
Publisher: Hoboken, N.J. : John Wiley, c2007Edition: 3rd ed.Description: xviii, 412 p. : ill. ; 24 cm.ISBN: 9780470107416 (hbk.); 0470107413 (hbk.).Subject(s): Retail trade -- Management | Specialty stores -- ManagementDDC classification: 658.87
Contents:
Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 3

 658.87 SCH (Browse shelf) 1 Available TBSxx,34007,03,GR 5000022907

Includes bibliographical references (p. 391-398) and index.

Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.