Travel agencies and tourism development / B. S. Badan & Harish Bhatt.
By: Badan, B. S
.
Publisher: New Delhi, India : Commonwealth, 2007Description: 234 p. : ill. ; 23 cm.ISBN: 8131100731 (hbk.).Subject(s): Travel agents | TourismDDC classification: 338.4791
Contents:
1. Introduction - 2. Strategy and strategic objectives for travel and tourism organisations - 3. Introduction to strategy for travel and tourism - 4. The travel and tourism organisation - competencies, resources and competitive advantage - 5. The travel and tourism organization - the human context - 6. The travel and tourism organisation - financial analysis and performance indicators - 7. The adventure tourism industry - 8. Marketing - 9. Risk management - 10. The external environment for travel and tourism organizations - the macro context.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 4, BayNo 3 |
338.4791 BAD (Browse shelf) | 1 | Available | SHTEx,30010,03,CL | SHTEx,70005,03,RA | SHTEx,94604,03,RA | 5000046700 |
1. Introduction - 2. Strategy and strategic objectives for travel and tourism organisations - 3. Introduction to strategy for travel and tourism - 4. The travel and tourism organisation - competencies, resources and competitive advantage - 5. The travel and tourism organization - the human context - 6. The travel and tourism organisation - financial analysis and performance indicators - 7. The adventure tourism industry - 8. Marketing - 9. Risk management - 10. The external environment for travel and tourism organizations - the macro context.