Buy.ology : truth and lies about why we buy / Martin Lindstrom.
By: Lindström, Martin.
Publisher: New York : Doubleday, c2008Edition: 1st ed.Description: xi, 240 p. ; 22 cm.ISBN: 9780385523882 (hbk.); 0385523882 (hbk.).Other title: Buy ology | Buyology.Subject(s): Neuromarketing | Consumer behavior | Shopping -- Psychological aspects | Marketing -- Psychological aspectsDDC classification: 658.834Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 7 |
658.834 LIN (Browse shelf) | 1 | Available | UNISA, 131366 | 5000002579 |
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658.834 KIL Can't buy my love : | 658.834 KIL 1999 Can't buy my love : | 658.834 LAU 2011 Business analytics for sales and marketing managers : | 658.834 LIN Buy.ology : | 658.834 LIN 2008 Buy.ology | 658.834 LIN 2011 Brandwashed | 658.834 QUA Branded : |
Includes bibliographical references (p. 217-229) and index.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.