Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson & Paul Noble.
By: Watson, Tom
.
Contributor(s): Noble, Paul.
Series: PR in practice series: Publisher: London : Kogan Page, 2007Edition: 2nd ed.Description: iv, 252 p. : ill. ; 24 cm.ISBN: 9780749449797 (pbk.); 0749449799 (pbk.).Subject(s): Public relations -- Evaluation | Public relations -- Evaluation -- Case studiesDDC classification: 659.2
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 3 |
659.2 WAT 2007 (Browse shelf) | 1 | Available | SOMAC,37001,03,RM | SOMAC,37003,03,AD | SOMAC,91605,03,AD | SOMAC,37001,03,AD | 5000151438 |
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| 659.2 THE 2018 The public relations strategic toolkit : | 659.2 THE 2018 The public relations strategic toolkit : | 659.2 TRE Public relations writing : | 659.2 WAT Evaluating public relations : | 659.2 WAT 2007 Evaluating public relations : | 659.2 WEI Unleashing the power of PR : | 659.2 WEI Unleashing the power of PR : |
Includes bibliographical references (p. [244]-250) and index.