Brand Hollywood : selling entertainment in a global media age / Paul Grainge.
By: Grainge, Paul
.
Publisher: London : Routledge, 2008Description: xii, 212 p. : 24 cm.ISBN: 9780415354059 (pbk.); 0415354056 (pbk.).Subject(s): Motion pictures -- United States -- Marketing | Corporate image | Brand name productsDDC classification: 384.830973
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 384.830973 GRA (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000016278 |
Includes bibliographical references and index.