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Brandjam : humanizing brands through emotional design / by Marc Gobé.

By: Gobe, Marc.
Contributor(s): Design Management Institute (Boston, Mass.).
Publisher: New York : [Boston, Mass.] : Allworth Press ; Design Management Institute, c2007Description: xxxii, 319 p. : ill. ; 24 cm.ISBN: 9781581154689 (hardcover); 1581154682 (hardcover).Subject(s): Commercial art | Communication in design | Branding (Marketing)DDC classification: 741.6
Contents:
Pt 1: Five consumer insights: design inspiration - Pt 2: Seven brand shifts: design exploration - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
741.6 GOB (Browse shelf) 1 Available SOMAC,37000,02,GR 1001010015

Includes index.

Pt 1: Five consumer insights: design inspiration - Pt 2: Seven brand shifts: design exploration - Index.