Architect's essentials of marketing / David Koren.
By: Koren, David
.
Series: Architect's essentials of professional practice series. Publisher: Hoboken, N.J. : John Wiley, c2005Description: vii, 280 p. ; 22 cm.ISBN: 0471463647 (pbk.); 9780471463641 (pbk.).Subject(s): Architectural services marketing -- United StatesDDC classification: 720.688
Contents:
I: Marketing strategy : start at the start - II: The business development cycle : getting the job - III: Marketing tools and resources : your arsenal of marketing weapons.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 30 , Side 1, TierNo 1, BayNo 8 |
720.688 KOR (Browse shelf) | 1 | Available | SABDx,23003,03,AD | 1001008982 |
Includes bibliographical references (p. 271-273) and index.
I: Marketing strategy : start at the start - II: The business development cycle : getting the job - III: Marketing tools and resources : your arsenal of marketing weapons.