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Covert persuasion : psychological tactics and tricks to win the game / Kevin Hogan, James Speakman.

By: Hogan, Kevin.
Contributor(s): Speakman, James, 1968-.
Publisher: Hoboken, N.J. : John Wiley, c2006Description: xvi, 223 p. ; 23 cm.ISBN: 0470051418 (hbk.); 9780470051412 (hbk.).Subject(s): Persuasion (Psychology) | Selling -- Psychological aspects | Interpersonal communication | Interpersonal relationsDDC classification: 153.852
Contents:
Covert persuasion begins in the mind -- From no to yes -- Covert strategies for changing beliefs -- Covert persuasion 101: the tactics -- The words of covert persuasion -- Focused outcome mindset -- 20 keys to using covert persuasion in story -- Using questions to covertly persuade -- Using emotions to covertly persuade -- 27 observations about people -- Putting it all together.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 2 , Side 2, TierNo 2, BayNo 4

153.852 HOG (Browse shelf) 1 Available SOMAC,09030,02,GR 5000047150

Includes bibliographical references (p. 215-219) and index.

Covert persuasion begins in the mind -- From no to yes -- Covert strategies for changing beliefs -- Covert persuasion 101: the tactics -- The words of covert persuasion -- Focused outcome mindset -- 20 keys to using covert persuasion in story -- Using questions to covertly persuade -- Using emotions to covertly persuade -- 27 observations about people -- Putting it all together.