Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin.
By: Dibb, Sally
.
Contributor(s): Simkin, Lyndon.
Publisher: Oxford ; Boston : Butterworth-Heinemann, 2004Description: vii, 363 p.; 25 cm.ISBN: 075066200X (pbk.); 9780750662000 (pbk.).Subject(s): Marketing -- Study and teaching | Marketing -- Examinations, questions, etcDDC classification: 658.80076
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.80076 DIB (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000012960 |
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| 658.8003 WIL 2011 Wiley international encyclopedia of marketing / | 658.8003 WIL 2011 Wiley international encyclopedia of marketing / | 658.80072/7 Quantitative modelling in marketing and management | 658.80076 DIB Marketing briefs : | 658.80076 JAC Marketing : | 658.80088297 HAN 2011 Handbook of Islamic marketing / | 658.80089 BUR Cross-cultural marketing : |
"Published in association with the Chartered Institute of Marketing."
"Ideal for managers seeking insights into the 'hot topics' of strategic marketing" -- Cover.
Includes index.