Marketing planning : principles into practice / Marian Burk Wood.
By: Wood, Marian Burk
.
Publisher: Harlow, Eng. ; New York : Prentice Hall Financial Times, c2004Description: xxii, 379 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0273686798 (pbk.); 9780273686798 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8 Summary: "Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic."
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 WOO (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000517747 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 WOO (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000007428 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 WOO (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000517746 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 7 |
658.8 WOO (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000009618 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 WOO (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000517745 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 WOO (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000517744 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 WOO (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000517743 | |||
| Main Collection | Taylor's Library-TU | 658.8 WOO (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000022169 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 WOO (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000517742 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 WOO (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014056 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 WOO (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000517741 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 WOO (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000097810 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 WOO (Browse shelf) | LC | 1 | Available | UNISA,19003,03,AD | 5000187487 |
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Accompanying CD-ROM contains Marketing plan pro 6.0
Includes bibliographical references and index.
"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic."
Australian Degree Programme : MARK3009