Normal view MARC view ISBD view

Does marketing need reform? [electronic resource] : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.

Contributor(s): Sheth, Jagdish N | Sisodia, Rajendra | ebrary, Inc.
Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Description: vii, 352 p. : ill. ; 26 cm.Subject(s): MarketingGenre/Form: Electronic books. DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view