The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth / by George Silverman.
By: Silverman, George
.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, 2001Description: xii, 258 p. ; 23 cm.Subject(s): Word-of-mouth advertising | MarketingGenre/Form: Electronic books. DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8 (Browse shelf) | Available |
Includes index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.