Google advertising tools / Harold Davis and David Iwanow.
By: Davis, Harold
.
Contributor(s): Iwanow, David.
Publisher: Sebastopol, CA : O'Reilly Media, c2010Edition: 2nd ed.Description: xviii, 410 p. : ill. ; 24 cm.ISBN: 9780596155797 (pbk.).Subject(s): Google (Firm) | Internet advertising | Keyword searchingDDC classification: 659.144 Summary: Teaches how to take advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. This book helps you: learn how to create effective campaign plans for your website; and understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 2, BayNo 1 |
659.144 DAV 2010 (Browse shelf) | 1 | Available | SOCIT,15010,03,GR | 5000104886 |
Includes index.
Teaches how to take advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. This book helps you: learn how to create effective campaign plans for your website; and understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).