Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
By: Flowers, Paul W
.
Contributor(s): ebrary, Inc.
Publisher: Dallas, Tex. : Brown Books, c2006Description: x, 214 p. : ill. ; 24 cm.Subject(s): Advertising | Advertising campaigns | MarketingGenre/Form: Electronic books. DDC classification: 659.1/13 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 659.1/13 (Browse shelf) | Available |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.