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The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall.

By: Port, Michael, 1970-.
Contributor(s): Marshall, Elizabeth, 1975- | ebrary, Inc.
Publisher: Hoboken, N.J. : John Wiley, c2008Description: x, 165 p. ; 19 cm.Subject(s): Selling | Sales management | MarketingGenre/Form: Electronic books. DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
Item type Current location Call number Status Date due Barcode
658.8/02 (Browse shelf) Available

Includes bibliographical references (p. [151]-153) and index.

From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.